Brief

Our client, a chocolate fruit decoration brand, was struggling to increase their sales on Instagram. Despite having a delicious product that was even tastier than some of the leading brands, their sales were not picking up. They approached us to identify the problem and provide a solution.

What We Did

We conducted a thorough analysis of their Instagram presence and quickly identified the issue: the product photographs were not appetizing. The images lacked proper lighting and did not showcase the products in an appealing way, which was deterring potential customers.

To address this, we organized a professional photo shoot with studio lighting, carefully curated foreground and background themes, and expert styling to highlight the rich textures and vibrant colors of the chocolate fruit decorations. The new images were designed to make the products irresistible to the Instagram audience.

Results

The results were phenomenal. After implementing the new product photography on their Instagram profile, the brand's sales skyrocketed. In the first year alone, their Instagram sales grew over 5 times. The visually stunning images not only attracted more followers but also converted them into loyal customers, proving the power of high-quality photography in driving social media sales.