Motorbike Brand Case Study
Expanding Customer Base
Brief
The motorbike brand aimed to expand its customer base by targeting the lower income segment, a market previously untapped by the brand. The goal was to introduce the premium motorbike as an affordable option, making it accessible to a broader audience while maintaining its premium image.
What We Did
We designed a targeted marketing campaign centered around the message, "Own this premium bike at just Qr. 725 a month." This clear and compelling offer was promoted across various digital channels, including social media, email marketing, and online ads. The campaign leveraged emotional appeal and financial accessibility, positioning the motorbike as a premium product that was within reach for the lower income segment.
Results
The campaign was a resounding success. Over a period of just 6 months, the motorbike brand experienced a 30% increase in sales. Furthermore, the campaign effectively opened the brand to a new, evergreen customer segment, establishing a foundation for sustained growth in the lower income market.